Tag: entrepreneurship

  • On taking Risks – how to make sure to stay in the game

    On taking Risks – how to make sure to stay in the game

    Every single thing you do in life is based on some calculation of risk versus reward. Even your decision of getting out of bed every morning. But live is not about avoiding risks but about knowing which ones are worth taking.

    No guts, no glory

    Life means taking risks. It comes in different flavors and individual tolerance to each of us. Chances that you die because of heart decease are 80 times higher, than getting run over by a car according to the National Safety Council.

    Let me tell you a story about me being irrational about taking risks:

    My former girlfriend and I spent seven wonderful years together, and decided it was finally time to take the plunge and pop the big question. I planned the perfect moment during our ski trip in the beautiful Alps, with the sun shining and stunning views surrounding them.

    But as the first day of skiing passed, I felt butterflies fluttering in his stomach—but they weren’t just from the chilly mountain air. I had the engagement ring tucked neatly in my pocket, but every time I thought about proposing, my courage took a nosedive. The next day began with the same anxious routine.

    Panic set in when a startling thought hit me: what if something terrible happened and I missed my chance? That realization fueled my determination.

    On our break at a breathtaking spot, I took a deep breath, dropped to one knee, and finally asked my girlfrien to marry me. The combination of the stunning landscape and my finally heartfelt words made it an unforgettable moment.

    Each of us is unique, and so are our experiences. If after reading this story you wonder, “What’s wrong with this person?” that’s fine, as you might act differently.

    I wanted to share the story of proposing to my wife because it’s a perfect example of how taking risks can feel strange initially. Your body will literally try to make you stop. Emotions are the language of our bodies, and they may activate and spark thoughts or doubts about your plan simply because your body is not yet accustomed to what your mind intends.

    Most of what you’ll do for the first time feels like uncharted territory. The truth is: it is not. While you and I feel unique and special with our life situation, dreams and actions reality is it is not so unique as you think. You are not alone.

    In order to understand if the risk you are about to take is worth it, seek to understand if someone in this great wide world had already a similar challenge and shared it. From my experience Reddit is a great platform for asking such questions.

    Be Curious and upmost optimistic

    Avoiding risks is the worst you can do in your life. You and I are exposed to risk every morning we stand up. But hiding in bed will not lead to a fulfilled life.

    Hiding in bed will not lead to a fulfilled life.

    Whatever you do, commit fully. No half-hearted efforts. Your life is precious and deserves more than mediocracy. Your attitude required to take especially significant calculated risks must be utmost optimistic.

    Pursuing your dreams with all the risks included will bring numerous challenges. Your body may urge you to stop, as it feels uncomfortable. Family and friends might struggle to understand your vision and try to dissuade you. Even your surroundings might deem your plans ridiculous. Approach these headwinds with curiosity. Examine the underlying forces that fuel these arguments and the rationales behind them.

    And things will fail. You can calculate and plan for every risk expect the things that are too crazy for you to imagine. These are the ones that will do the most harm as you will not have a plan for how to deal with them.

    But the world advances, and so will you. That is why you should fail early and often. The sooner you fail and learn from it, the more likely it is that the negative impact of the risk will lessen over the course of your life. See also my post about planning.

    Be Mindful, Not Afraid

    Sh*t happens – that is why you should be mindful of the endeavors with significant risks and know that failure is part of the game. The only certain advice I have when it comes to risk taking: Don’t take risks that mean game over for you. By this I don’t imply end of your life – which is obvious to avoid, but will this drop you out of whatever you are up to?

    Fear of missing out: FOMO became famous in the context of the Crypto / Bitcoin hype. It is the anxiety or worry that you might miss an exciting or rewarding experience, and it can lead to impulsive, poorly thought-out decisions driven by the desire to avoid feeling left out or regretful.

    Overconfidence: What you should truly be wary of is taking substantial risks without any thought, which often happens when you’ve done something countless times before. But this one time, you overlook a changed parameter and, possibly in a hurry, do what you always do—potentially making things worse.

    Leveraged risk: Buying stocks using borrowed funds or adding additional people for your project to meet a deadline that is already on the critical path.These tactics might work out, but will multiply the risk with the potential consequence of you losing it all at cost of your reputation or financial bankruptcy.

    Single points of failure: If too many things of you plan rely on one thing working. Since if this fail your entire plan will fall apart.

    The Art of Risk-Taking: Habits to Keep You in the Game

    1. Habit of Taking Calculated Risks

    • Action: Evaluate potential opportunities and challenges, then make a decision to take action even if the outcome is uncertain.
    • How it Works: This habit involves a thoughtful assessment of risks and benefits. By gathering information, considering possible outcomes, and then acting, you can make informed decisions that push you out of your comfort zone while minimizing potential downsides.

    2. Habit of Persistence

    • Action: Continue to pursue goals despite obstacles and setbacks.
    • How it Works: Persistence requires a mindset that does not give up easily. When faced with challenges, this habit involves seeking alternative solutions, learning from failures, and continually moving forward. Many successful people attributes much of their success to persisting through difficulties and not allowing temporary setbacks to derail his long-term goals.

    3. Habit of Seeking Mentorship and Guidance

    • Action: Actively look for mentors and listen to their advice and experiences to guide your own journey.
    • How it Works: Mentors can provide valuable insights, support, and wisdom based on their own experiences. Seeking mentorship involves identifying individuals who have achieved what you aspire to and building a relationship with them.

    Further readings

  • You’re an expert – how to make money with it

    You’re an expert – how to make money with it

    “Expert Secrets” is a comprehensive guide by Russell Brunson that teaches us how to become really good at something and share it with others. It encourages you to make friends with lots of people who like what you do. And to turn those friends into happy customers.

    It is a great a blueprint that guides you step-by-step on this journey. While it primarily addresses entrepreneurs and business owners a loyal following is valuable for any professional and is an important aspect of personal growth.

    Key concepts outlined

    I highly recommend reading through this book end-to-end. To my surprise it starts off actionable steps without further ado. Brunson starts with the thesis that everyone of us has some kind of expert knowledge. It is based on your core beliefs and passions. He gives the example that he sold DVDs on how to build a potato gun, because this is something he did for himself.

    Once you identified your area of expertise, you need to define your ideal customer and understand their needs, desires and challenges. From there it is about developing your persona that resonates with the audience of customers and tell your story.

    Share your origin story, which highlights your struggles, breakthroughs and successes. This is the foundation for a community where your followers can connect, engage and support each other.

    Consistency and authenticity with your audience is the key, but also the hard part. Similar to what every blogger tries to achieve as well.

    Habits to derive from Expert Secrets

    Based on the content of “Expert Secrets” by Russell Brunson, I derived three habits that you can cultivate to build your expertise, grow an audience, and drive business but also personal growth:

    1. Regularly share your story, experience and insights with your audience

    This habit is about cultivating your story telling skills. By regularly sharing your story you will reinforce your message and you authority for a topic. This will help to build a stronger connection to your followers and position you as an authentic and relatable expert. But continuously refining and updating your origin story as you evolve and grow.

    I am not there yet, as you can see from the activities on my social media accounts. My story is to share all I read, learn and apply to thrive for success and a fulfilled live. But when it comes to regular updates I mostly overthink what is worthwhile to share. This makes me feel like I missed the spontaneous moment.

    But it is on my list for this year – simply because I want to improve my story telling skills but also connect more with you.

    2. Continuous learning is a must for every expert

    This habit helps you stay informed about the latest trends, identify opportunities for improvement, and create innovative strategies for your endeavour.

    Subscribing to industry publications, blogs, and podcasts. While I love to read primary literature about topics because it gives me the unfiltered facts, I understand that this is not for everyone. I see podcasts as alternative to this, as most of the podcast content creators pick up more recent topics and you don’t have the risk of being exposed to GPT generated content (for now). Hard Fork is one of my favourites when it comes to technology trends.

    Joining online communities and forums to discuss your expert topics is also a good way to stay up-to-date. This will allow you to also contribute and proof your experts knowledge. Because you only have truly understood a topic, if you can teach it to someone.

    In case you can’t find any good resources, it might be a good idea to be the one who starts it.

    3. Engage with your community and other experts

    Proactively engage with your audience and foster a sense of community around you is one of the goals Brunson suggested in his book.

    This is a no-brainer, if you already have followers. For those of you, who are at the beginning I’d suggest to do what Dale Carnegie suggests in his book “how to win friends and influence people“: pace. Find someone on social media who is in the context of your expert knowledge and comments a lot. Follow his or her lead and comment the posts with what you have in mind.

    Do it consistently every day and maybe you’ll find new friends. At least this will establish your habit of engaging with others online regularly. From there you could go further of creating a forum or group for your followers to connect and engage on a more “exclusive” channel.

    Conclusion

    • Each of us is an expert in something. This knowledge is of worth for others.
    • Examine if your expert knowledge is already in a niche. The more specific you are able to describe your knowledge, the easier it will be to find and address your audience.
    • Selling your expert knowledge for a living take some marketing efforts – therefore share your story and connect with friends over social media, a meal, or a shared hobby.

    Further readings

  • Get Rich Quick With Millionaire Fastlane

    Get Rich Quick With Millionaire Fastlane

    The author of “the Millionaire FASTLANE” MJ DeMarco sheds some light on how he got wealthy and how you can do the same. It sounds like a “get rich quick” scheme but I was surprised to find many timeless lessons about responsibility, market value and customer centricity.

    I got this book as a present and it turned out to be an interesting read on entrepreneurship and how to accommodate wealth over a couple of years instead of decades.

    Millionaires mindset

    In contrast to the past books I shared in the past, DeMarco postulates, that becoming a millionaire will not work out for the most of us via compounding and patience.

    Don’t just chase money; create value—wealth follows those who solve problems for others. #successhabits

    In his view there are three types of paths when it comes to money:

    • sidewalks: Is about poorness, both in time and money. Most people on the sidewalks life for the moment and don’t consider their impact on tomorrow. They life beyond their means.
    • slowlane: The slow lane is an employment. You basically exchange your time and skills for money to work for someone else. As employee you make someone else rich. There is limited growth potential because increases on wages are more or less linear. Also any day has just 24h, so nothing to scale on this side as well.
    • fastlane: The fast lane is a business system allowing exponential growth by definition. Not every business falls into the category of a fast lane. If you are a self-employed electrician you can’t scale your time same as with the slow lane. The important factor is the business system that allows you to generate wealth independent of your time. I see parallels to goals vs. systems post shared earlier.

    3 Timeless lessons learned from this book

    #1 – You are responsible for your life situation. This also includes your financials. If desire to be wealthy but you are not, you should consider changing your behaviour.

    “If you want to keep getting what you’re getting, keep doing what you’re doing” – DeMarco

    With this you don’t have to resign your employment. But first acknowledge the fact that you are in the driver seat of your life. Reflect on your spending habits as a starting point.

    #2 – Be aware of your behaviour as a consumer and experience the creator point-of-view. Because we are all targets to the marketing machinery exposed 24/7 on all channels. Even this blog is an example of me selling you my thought process and you paying with your time and attention. Your mindset about money will change, once you understand that for the most cases, someone is constantly trying to sell something to you. The best way to grasp what this means is becoming a creator, a maker or producer to others. It will sharpen your senses about multiple means around you to address you as a consumer.

    #3 – riding the fastlane is hard work as nothing comes for free. “Rich people got lucky” is something attributed to the wealthy. What most of us neglect is the fact that being wealthy is not an event. It is the aftereffect of a process by which you improving your probabilities to deliver yourself to true wealth. This is to identify a business need, deliver a scaling solution and improve it by talking to your customers until you found the right formula.

    The dark side of the Millionaire FASTLANE

    DeMarco states, that the risk profile of a fast lane strategy isn’t much different from the slow lane but the rewards are far greater. While I agree on the later, I don’t agree with the risk part. It is oversimplified and does not count the individual life situation. This unfortunately leads to the impression that entrepreneurship is glorified without point out enough on the actual risk that is part of the game.

    There is still a lot of opportunities out there to “collect money on the streets”, but still the majority of startups fail. And if you decide to follow that path, you have to accept failure culture as part of you daily life. “Fail early, fail often” they say.

    Summary and takeaways

    • Getting rich quick not only about self employment, but a business system that generates wealth independent of your time contribution.
    • The fast lane strategy is not for everyone, because it requires a high tolerance for coping with failure.
    • Think of habits that fuel your maker mindset to become a producer first and consumer second.

    My next read is “Expert Secrets” by Russel Brunson on how to make profit out of your knowledge.